The new way to real estate
DO IT YOURSELF
With YELLOW, you’re able to complete the entire buying and selling process on your own at no charge.
Don’t worry - you aren’t alone!
FREE - we’ll help you set the best listing price, provide staging suggestions, verify and qualify buyers, and provide help to basic questions throughout the process.
SMALL FEE - we can walk you through certain parts of the process (like making the offer or listing the home). Sellers are able to use a digital key lockbox for easy showings, get a yard sign with unique QR code, and we can clean up the pictures and video.
If you feel more comfortable with someone helping you along the way, you can use YELLOW’s Realtor services. Rest easy knowing we’re here to help.
If you don't close, you don't make that second payment!
That low price is an excellent bargain compared to the tens of thousands you'd pay for a traditional Realtor!
At YELLOW, we're committed to getting the most exposure for sellers. We leave it up to their discretion, however, if they wish to offer compensation to a buyer's agent.
If a seller is offering a commission, the fee they are willing to pay will be stated at the top of their listing page along with a commission agreement form.
That doesn't mean buyer's agents are unable to receive compensation if the seller is unwilling to pay. We encourage buyer's agents to contact the seller directly for compensation or request compensation from the buyer for their services.
YELLOW DOES THE WORK FOR YOU
YELLOW makes it easy for buyer's agents since we've already done the heavy lifting. We provide the forms, assistance, a price estimate, an inspection, and the ability to visit a property. That's a lot of work we save for the agents.
We are happy to include buyer's agents in the process and will work to ensure a fair outcome for all parties.
"Cooperation with other real estate professionals promotes the best interests of those who utilize their services..."
- NAR Code of Ethics
B. P. Russell "Russell" Founder, Broker
Russell has a background in the finance and investments industry. He created YELLOW as a way to modernize real estate, better serve customers, and lower costs. Without a background in web development, he taught himself how to build this website.
He holds a bachelor’s degree in finance from Belmont Abbey College in Charlotte, NC and an MBA with a concentration in finance from the University of South Florida in Tampa, FL.
Florida real estate license: BK3436022
T. Ketterer "Kett" Vice President
Kett is a former Officer in the U.S. Army who served in and led multiple tours overseas in active, hostile war zones. Kett graduated from Jacksonville University with a degree in History and was a member of the JU football team.
From our yellow-colored yard sign that shows your home is for sale. The color yellow was specifically chosen, as it is the most visible color of all colors and the first color the eye sees.
The map automatically centers on your current location and it is likely that there are no properties in that area. Try zooming out to see more properties or you can also search for homes in the search bar on the left.
You can also click the "Save this search" box to automatically open to your search criteria.
Yes! In order for a home to appear on sites like Realtor.com or Zillow, the home must be in MLS (it's possible to list your home on Zillow as a FSBO, but it has drawbacks like harassment from Realtors and the home doesn't appear on the main search map). Your home reaches a broad audience by listing with YELLOW.
There’s always a way to get in touch with us. We offer online video and text chat, plus our phones and email are always options.
This is for the safety of the home sellers. We need to know you are who you say you are. Since sellers will be opening their homes for potential buyers to visit, it makes sense to know exactly who is visiting. Therefore, if something were to happen we will know who was in the home at that time.
Like the question above, this is for the safety of our home sellers. We need to know you are who you say you are. Since sellers will be opening their homes for potential buyers to visit, it makes sense to know exactly who is visiting. Therefore, if something were to happen we can verify who was in the home at that time.
This is for the benefit of our home sellers, as it indicates you are a qualified buyer. The seller may have their home listed for a price above what you are qualified for and it wouldn’t make sense for either side to proceed (we do recommend sellers be open to buyers who are approved close to their listing price, but this level is set at the discretion of the seller).
This also cuts down on the prying eyes, where certain homes can find themselves open more as a tour for the curious.
We’ve taken steps to verify the person is who they say they are and are qualified to visit your property. The opening of the key box tells us what time they were there. Even with an agent present, no home is ever completely safe during visits, If you notice something amiss after a visit, call your local law enforcement and we can provide the name and time of your visitors.
This is a relevant question in the era of internet frauds. We take steps to verify the person’s identity and their legal ownership of the property. We believe every home listed on YELLOW is legally able to be sold by the home’s owner. Please notify us of any homes you find suspicious.